New photojournalism service launches in Portland and introduces a pay-it-forward model for corporate clients to donate event photography to local nonprofits
Portland, Ore. (February 1, 2016)—The popularity of corporate marketing through social media channels has increased demand for digital storytelling. Photography services are now a critical and valued part of any organization’s marketing efforts. Enter Portland’s newest corporate event photography firm, Portland Event Photography (PDXEP), a full service corporate marketing partner offering photojournalism services that leverage imagery to build brands.
Event photographer Doug Cody built a highly successful and popular digital communications business in the Bay Area serving clients like Cisco, Google, Sun Microsystems, Intuit, United Business Media and more for their convention, conference and tradeshow photography needs. He now comes ‘home’ to Portland to share his unique photography services and a heartfelt desire to support the nonprofit community: when a company hires Cody for a shoot, he offers them photography ‘credit’ to donate to their favorite nonprofit.
How it works.
Corporate meeting planners and clients hire PDXEP for their event photography needs and are then credited for the same hours, for photography work at their favorite charitable nonprofit. The meeting planners and clients are recognized for the contribution and the nonprofits receive external communications support. Cody’s objective is to continue to build a strong corporate photography agency while serving nonprofits with corporate credits and his donations.
“I’d like to create a sustainable model to both serve my corporate clients and offer photography services to nonprofits to help them better market themselves, develop funding and further fulfill their missions,” says Cody. “It means donating my time for a nonprofit shoot, but with the corporate client’s support, we create a win/win scenario for all. Given successful marketing really requires the use of images for digital storytelling, I think we’re on to a valuable model.”
One of the things his clients love most about working with Cody is not only his profound ability to capture the human experience during events but a pay-it-forward model for them to support nonprofits with invaluable digital marketing services.
“Doug Cody has created a terrific model to enable the corporate community to support nonprofits with photography which is so important to our branding, outreach and development efforts,” says Dawn Hogh, senior director of development and marketing, Hope Services in the Bay Area. “Fundraising events are critical for most nonprofits’ sustainability and to have state-of-the-art photography to further memorialize our events, brand and market our efforts is invaluable.”
“The value is in what Doug provides from a price and result perspective as well as a genuine love of the nonprofit—an honest desire to help and give back,” says Hogh. “The ease of working with him and his expertise made it a pleasure and a huge relief at our biggest event of the year.”
About Portland Event Photography
All successful events build a human experience around a theme or branding. Portland Event Photography, which shoots first and foremost with social media and corporate communications in mind, is raising the bar on event photography through unique photojournalism, photo booths and other branding services that capture the human experience around the client brand in vivid high impact photography.
With world-class images of an event, companies can sustain their presence with customers through compelling images around the brand:
Social Media Open Air Photo Stations are popular as memorable attendee giveaways at conventions, conferences and tradeshows. It’s an opportunity to put corporate branded prints and digital media in the hands of event attendees. All images can be shared in the cloud and projected on digital displays throughout the event for expanded impact. Click [Here] for further details.
Conferences and Conventions Photography not only offers documentation of events, but an opportunity to communicate the corporate brand and the event’s impact by capturing the human experience at the show. It’s the human experience around the brand that builds brand value. Click [Here] to view some of our past client events.
Tradeshow Photo Booths for Headshots are the latest rage for corporate marketing at tradeshows and expos. PDXEP offers a LinkedIn Headshot Booth to provide professional headshots for free to event attendees. The system can print, email and text images to attendees right from the expo floor. For customer retention, attendees can Opt-In to company email lists. Click [Here] to read about Portraits and Headshot Photobooths.
Visit www.PortlandEventPhotography.com
Contact: Claudia Johnson, 503-799-2220
Claudia Johnson
Strategic Communications
503-799-2220
www.ClaudiaJohnson.com
www.Twitter.com/CJtheDJ
www.linkedin.com/in/claudiajohnsonpr/
